ABOUT

If you're on this page, you likely want to know the skinny. So here it is.

I firmly believe that we are each uniquely called to show up and serve ourselves and the world, and I have spent my career scaffolding that journey for others.

A little back-story

I'm married to Mr. Jones, a modern-day Jimmy Stewart, and together we have raised three amazing humans. I was born in Egypt, raised in Colorado (and a few other western states), went to college in NYC, lived in Seattle, Washington, DC, Santa Monica, and back to NYC, only to find myself returning to sunny California—this time, Los Angeles (Pasadena, to be specific). I have a soft spot for independent films, Italy, Red Vines, extra-spicy Thai take-out, and any cocktail containing gin.

In 2000, I co-founded nedandshell.com, a retail and wholesale co-op for emerging female designers in NYC. Since 2000, I have taken turns playing the role of CEO, marketer, editor, retailer, wholesaler, business developer, publicist, accountant, and HTML destroyer (thank goodness for women who code).  We took great joy in seeing our co-op and its designers featured in swanky mags like InStyle, Lucky, Newsweek, WWD, Elle, Teen Vogue, the New York Post, Daily Candy, and the Washington Post.

2008 found me giving birth to my third child and my first book. I had the pleasure of writing "Sixteen Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women" with my close friend and former nedandshell business partner of nine years. Our book went on to become an Amazon bestseller in the business category.

Coming off a book tour and falling gin love with gathering women and teaching what I knew, I launched LTD365 (Live the Dream Everyday) and started hosting conferences and running a consultancy for entrepreneurial women. By far, the number one perk has been meeting and working with amazing women and partnering with game-changing social impact organizations, including: the Tory Burch Foundation, Miss Representation, Kiva, Charity Water, Akola, iSanctuary, and co-founded Project Raiz, a co-op partnering female artists and entrepreneurs from the US and Swaziland. 

I've had the privilege of partnering with Microsoft, Wells Fargo, HP, Nestle, Cigna Health, Ikea, and Lifetime, and of serving as a spokesperson for Microsoft 360's in-house small business campaign. I have also enjoyed speaking and teaching seminars for TOMS Shoes, McDonald's, Coca-Cola, FarFetch, The Yellow Conference, and Flow Space, among others.

Before living the entrepreneurial dream, I launched my career in communications, working for biggies like Estée Lauder, Bloomingdale's, Nike, and Patagonia. I started as a public relations assistant for a small firm in Boulder, Colorado. I ended my corporate stint as the Director of Marketing at JAMS, the nation's leading arbitration and mediation company. 

Today, I am the founder and CEO of Liberty Road, a media and membership platform for women 40+. No matter the platform, my work has always been about helping women articulate what they want and become intentional about getting there.